Goal

• Enhance the performance of the Google PPC campaign.
• Establish an account framework aimed at maximizing inbound phone calls and inquiries within the targeted geography of Gurgaon.

• Enhance Return on Investment (ROI) while simultaneously cultivating the brand to effectively communicate the unique concept of "Property on Call".

Planning and Implementation

Campaign Geo-targeting

• Concentrating solely on Noida as a region to mitigate any unfocused queries.
• Implement bid adjustments by increasing bids for noida to prevent any traffic loss targeting the Gurgaon geography.

Keyword Tool

• Utilized a tool to identify relevant keywords that closely match user search queries on the Search Network.
• Selecting the appropriate keywords was crucial, as the more specific and relevant a keyword is, the higher the likelihood that our ads will be displayed only to individuals seeking our services.

Ad Extension

• Utilized "Call Extensions" to increase lead generation through both website visits and phone calls.
• With this extension, it became even more convenient for end users to directly contact and make phone calls for any property consulting needs.

Introduction of Display Campaign

• Executed a Display Network strategy to reach out to new consumers and acquaint them with our innovative concept.