Revamp Website Performance | Papa Marketing Agency Expert Services

Revamped Website Performance to Better Target Audience for Leading Agro Equipment Manufacturer

As one of the leading manufacturers of micro irrigation components and Inputs, the client company has an offering of 350 different products spread across eight product categories.

The market expanse managed by the client is global while cherishing the tag of being the leading manufacturer of irrigational sprinklers and fertigation equipment across 110 countries. With such a vast business model, the client wanted to broaden their hemisphere via the online revenue channel.

Category: Development
Clients:Bharat
Location:Delhi, India
Company:Automat
Date: 01/04/2024

Challenges Part & Solutions

Challenging Part:

The client's website was not mobile-friendly, making it difficult to navigate while on the go.
Lack of proper website optimization based on SEO methods.
Issues with website URL, distortion while tracking page visits, and insufficient product information.
One of the primary issues was the bounce rate of 97%, which was choking lead conversions.
Keyword targeting was not up to the mark, especially towards the farming audience.

Solution Part:

The first approach we followed was to analyze the website coding, in which we spotted a loophole. This was fixed on priority to make the website mobile-friendly by simplifying navigation.
Technical SEO check was performed on the website to optimize the URLs better.
The action was extended to adding schemas, robots.txt, and sitemap.
The team diligently worked on adding meta titles and descriptions to the website, further optimized images, and minified CSS and JS scripts
A proper keyword search for conducted using Google tools and SEMrush.
To run social media ads, we used regional language to target local native farmers. The communication through ads was based on understanding the optimal months for various crops and irrigation processes.