The Value of Your SEO Reporting

The Value of Your SEO Reporting

SEO is an unstoppable process & SEO reporting plays a critical role in developing a strong digital marketing strategy.  Accumulating the right data and significantly how to sort and understand the information can let marketers know what efforts bring customers and what areas need enhancement to provide a quality ROI for the company. This is when SEO reports become the most technical task for your SEO strategy.

But how would you know that you’ve chosen the right approach to follow and whether or not it’s working as planned?

Despite the obvious need for SEO reporting, 74 percent of digital marketers say that they do not adequately track their results in SEO reports. Similarly, only 22% of digital marketers say they have data-driven strategies that drive strong strategies.

Why is SEO reporting crucial?

SEO reports and their outcome can distinctly show which topics and types of content attract more engaged customers & Brands that do their SEO reporting house in order tend to have a far better plan of what their customers like and respond well to and what they do not.

Strong SEO reports will also find it easier to detect propensity in consumer needs. Your brand might see higher engagement from buyers with certain topics or types of content at particular times of the year. This will endow greater insight into what people likely look for during different seasons. Armed with this insight in SEO reports, organizations will find it easier to anticipate new needs for customers moving forward.

What are SEO reporting metrics to understand funnel success?

Set up your SEO reporting, you will want to track how well your digital marketing endeavor brings in leads and how well those leads convert into customers. This requires a keen understanding of your sales funnel and the metrics that assess your success at each stage.

SEO reporting requires examining closely how well your outreach efforts encourage people to enter and engage with your site. You then need to track how those leads move through the funnel until you get new customers.

There are the following metrics you can use to better understand your sales funnel and create SEO reports. At the top of the funnel, you want to measure how well your content and SEO efforts bring in leads. Metrics here include:

  • Traffic

  • Content ranking

  • Shares/likes on social media

In SEO reports, you want to measure how well your content encourages people to progress close to conversion.

  • Engagement rates

  • Return users

  • Followers on social media

You also want to see how well your traffic turns into official leads, so look at:

  • Non-purchase conversions

  • Email open rates

Finally, you see how well your leads turn into customers and how much money you make per customer. For proper SEO reports, you should monitor:

  • Your purchase conversion rate

  • Your average purchase size per customer

You can then have this information and immobilize the financial value of your leads working backward. Your conversion rate will let you know how many leads you need to secure per customer, on average. Then, calculate the value of each lead, you can start to generate numbers that will tell you the value of your various SEO efforts. These concrete estimates can then be used to determine SEO ROI and your more profitable executions in your SEO reporting.

And these core metrics will give you far better information on how your SEO and your content throughout the funnel perform, you can also track other metrics for SEO reports that will provide valuable insight into the standing of your content. For example, many Papa Marketing customers find it helpful to also track their rate of backlink acquisition. Backlinks provide Google boat with important information about how your content in SEO reports is regarded by readers - reputable content will regularly be linked to. You can track the number of backlinks on your content through helpful features on the Papa Marketing platform.

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